Salesloft Cadences

Once you've created a Playbook, you can add an Action that automatically adds Users to Salesloft Cadences based on what they are doing in your product. Adding an Action is easy - since you've already determined the criteria a user must meet to be a member of this Signal, now you just need to tell it what to do!

Note: You can only add users to Salesloft cadences, so you must ensure "Users" is selected to enter the Signal you're working in.

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Adding Users to Salesloft Cadences

Once you've selected the Signal Type (in this case, it has to be Users) and Defined the Trigger Conditions, you can set up the action to add any Users who match the conditions of your Signal to a Salesloft Cadence.

  1. In step 3 (Add Actions) in your Playbook, click the "Or choose from another 3 actions" button, then choose "Add to Cadence in Salesloft"
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  1. With the dropdown arrow, select the Cadence you want Users to be added to upon entering the Signal.
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  • As default, Correlated will automatically create new people in Salesloft for you if one does not already exist for the User (at the time they trigger your Signal). Here's how it works:
    1. We will search for the person in Salesloft by the User email
    2. If the person is not found, we will create a new one using the User email address, but will not assign an owner
    3. The person will be added to the sequence, coming from the owner's mailbox as assigned in Salesloft
  • If you need to unselect the prospect creation, you can do so by clicking "Edit" on the Salesloft integration card and deselecting "Create a new Person if a User is not found in Salesloft via Email"
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Users are linked to the "Owner" in Salesloft

By default, when a User is added into a Cadence via a Workflow, we match that User to the Owner in Salesloft so that the User will receive emails and other communications from that Owner.

Refining Which Cadences Are Available

By default, we only allow you to add Users to "Shared" Cadences. This is because when we don't want to expose private Cadences that are owned by the Salesloft user who set up the integration. If you aren't seeing the Cadence you want to add Users to, you should make sure the Cadence is shared. In order to do this, log into Salesloft and update the Sharing Settings for your Cadence.

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Salesloft Personalization

Map "custom fields" between Correlated and Salesloft to easily populate your Cadence emails with personalized information for your customers!

  1. Click open the Integrations page in Correlated.

  2. Find the Salesloft card and click Edit.

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  1. Configure your User Custom Field Syncing.
  • Click "Add a Field Mapping"
  • First, select a Dimension (or data point) you want Correlated to populate the Custom Field with
  • Then, choose the Custom Field coming from Outreach
  • When you're done mapping fields, click Save
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Custom Fields should have a name in Salesloft

In order for Correlated to properly identify your custom fields from Salesloft, they must be given a name. This will ensure that data points living in Correlated get mapped to the correct, matching field in Salesloft.

  1. Once your custom field mapping is ready, you can follow the steps from the beginning of this article to use our "Add to Cadence in Salesloft" action.
  • This time, make sure you are checking the box to "Sync custom variables prior to adding Person to Cadence" in order to properly use your new custom field mapping!
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Any time a new User triggers your Signal in Correlated, they will be automatically added to your Cadence in Salesloft, and Correlated will populate any custom fields that are used in the first email of the Cadence for a more personalized message.